www.hayozma.org

MK Benny Elon to launch "The Israeli Initiative" - The Right Road to Peace"
to Foreign Media

US Presidential Candidate to Publicly Endorse Plan at Press Conference

Jerusalem - Oct. 10th: MK Benny Elon, Chairman of the National Union Party,
will launch a million-dollar advertising campaign to promote "The Israeli
Initiative - The Right Road to Peace" on Wednesday, Oct. 10th at 12:00pm at
Beit Agron in Jerusalem. A prominent US presidential candidate will endorse
the plan, and MK Elon's vision via exclusive video at the press conference.

A prominent American multi-millionaire has funded the campaign. The campaign
will comprise of approximately 400 billboards, an extensive Internet
campaign in Hebrew and English, a website in seven languages,
www.hayozma.org , and the distribution of a 16-page booklet to key
decision-makers in Israel, the US, Europe, South America, Asia and Arab
countries.

"The Israeli Initiative" is MK Elon's proposed solution for solving the
Israeli/Palestinian conflict. It is based on three principles; a
humanitarian solution, a regional solution and Israeli sovereignty over
Judea and Samaria.

Media Contact
Uri Bank, English Language Spokesperson
Cell: +972 52 566 5668