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Wednesday, June 13, 2012
FM Liberman launches new MFA Tourist Information app available for free download on the Apple App Store

The application, which is in Hebrew, is available for free download on the
Apple App Store under the title Tourist Information (the Hebrew words "Meida
Lametayel"). An Android version will soon be available as well.

FM Liberman launches new MFA Tourist Information app

The new application will provide Israeli citizens with essential information
about their destination

(Communicated by the Foreign Minister's Bureau)

FM Liberman atthe app-launching event (Photo: MFA)

Deputy Prime Minister and Minister of Foreign Affairs Avigdor Liberman
launched the MFA’s new Tourist Information application today (Wednesday,
June 13 2012) at the Ministry of Foreign Affairs in Jerusalem. The
application was developed over the past year by the Bureau of Consular
Affairs and the Department for Israelis Abroad, in collaboration with the
Bureau for Information Technology and Communication Services. The
application, which is in Hebrew, is available for free download on the Apple
App Store under the title Tourist Information (Meida Lametayel). An Android
version will soon be available as well.

FM Liberman stated that the move is an additional contribution to the
strengthening of the relationship and service the MFA provides the public.
“I commend the excellent work and cooperation of the Consular Department and
the Bureau for Information Technology and Communication Services who
developed an application that enables Israeli tourists around the world to
utilize the services provided by our diplomatic missions in the countries
they visit, and to view all pertinent information regarding the country.
This application is not static; it will continue to develop, and this is an
additional layer added to other MFA initiatives designed to improve service
to the public.”

With this application, the MFA is able to provide Israeli citizens with an
additional means of receiving information on various countries, travel
recommendations, contact information of Israeli diplomatic missions around
the world and recommended behavior in routine and stressful situations. The
information provided is both essential and useful for Israeli citizens
abroad, whether they are backpackers, tourists or businessmen interested in
basic information about their destination.

The Head of the Consular Affairs Bureau, Yigal Tzarfati, stated that the aim
of the Bureau is to improve services to the public by any means possible,
and this application represents an additional, important method of doing so.

During the event, FM Liberman referred to the State Comptroller's Report
regarding the Marmara Flotilla, and stated that after reading the report
carefully, the conclusion is that from the publicity standpoint, the entire
affair should be dealt with by the MFA so that it will be able to manage
similar future events in the international media successfully. Only the MFA,
with its accumulated skills and deployment, is able to provide a real-time
response and to deal with misrepresentations attempted by hostile entities
in the international media. A situation similar to that during the Flotilla,
where several entities such as the National Information Directorate, the IDF
Spokesperson, the Ministry of Public Diplomacy and the Ministry of Foreign
Affairs all attempted to manage the situation simultaneously, will merely
create confusion and problems.

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