Prime Minister's Office
Deputy Minister for the Advancement of Youth, Students and Women
November 19, 2012

To All Publishers, Editors, Journalists and Media Personnel,

Re: The "Color Red" Smart Phone Application: Understanding the Citizens of
Israel

I strongly urge all journalists and other members of the media to download
the smart phone application, "Color Red",
https://itunes.apple.com/il/app/zb-dwm./id533447506?mt=8
to your personal smart phones so that you can experience the situation that
the citizens of Israel endure daily.

The app sends instant alerts of alarm/siren soundings, firings and ground
impacts of rockets and mortar-bomb attacks directed at the residents of
Israel in real time. The app will help illuminate the incomprehensible
daily routine in Israel. It will send automatic alerts to your cell phone
device just as thousands of Israelis experience it – thereby allowing you to
understand what the children, women and elderly staying in shelters go
through during rocket attacks.

I have no doubt that using this application will help you identify with the
suffering of the citizens in Israel. The frequency of the alerts
demonstrates the tremendous restraint Israel exercises, and illustrates the
intensity of the attacks that millions of Israeli citizens experience day
and night.

My hope is that this will help foster an understanding of Israel’s right to
defend itself and its citizens by all means necessary. Please note that the
application is a voluntary project for the residents of Israel and is
intended to serve the residents of southern Israel, and is in Hebrew only.
It does not provide alerts for rockets fired on other areas under attack,
such as Tel Aviv and the Greater Tel Aviv area.

For questions or comments, please contact my media adviser, Guy Eliyahu, at
050-6205768 or GuyE@pmo.gov.il
Gila Gamliel
Deputy Minister
In the Prime Minister's Office