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Saturday, October 18, 2014
Tourism Ministry to lead European Union project to develop small tourism businesses along the Gospel Trail and the Incense Route

THE TOURISM MINISTRY WILL LEAD A EUR 700,000 EUROPEAN UNION PROJECT TO
DEVELOP SMALL TOURISM BUSINESSES ALONG HISTORIC PATHS.
IN ISRAEL, THE PROGRAM WILL BE DEVELOPED ALONG THE GOSPEL TRAIL IN THE
GALILEE AND THE INCENSE ROUTE IN THE NEGEV

Jerusalem, October 7, 2014 - The European project CoMeDPro (Common
Mediterranean Development Programme) is one of several projects run by the
ENPI CBCMED (Cross border cooperation in the Mediterranean), whose objective
is to promote cooperation among Mediterranean Sea Basin countries.

The current project is designed to assist in the development of new and
traditional small and medium businesses located along cultural touristic
routes in order that they participate in Mediterranean-wide tourism
platforms. In order to meet these objectives, it was decided to develop a
tools and information package for business management and development that
will ensure the development of these businesses.

The Tourism Ministry, via the Israel Government Tourism Corporation, is
leading the €1.5 million project in Israel, in cooperation with European
countries. Israel will receive EUR700,000 to advance the project. Two areas
have been selected within Israel - the Gospel Trail in the Galilee and the
businesses and villages located along the Incense Route in the Negev desert.

Partners in the project include Catalonia in Spain and the Italian island of
Sardinia. The objective of the 20-month project is to increase
competitiveness of existing business and include them in a
Mediterranean-basin tourist path made up of historic and tourist trails in
the three countries, along which will be developed small and traditional
businesses, and existing ones upgraded.

Entrepreneurs who both express an interest in establishing tourist
enterprises along the Gospel Trail and the Incense Route and participate in
the project can benefit from consultations in developing and upgrading their
businesses, branding and assistance in promoting their businesses with their
counterparts in Catalonia and Sardinia. To this end, a dedicated website for
the project will be launched, with an online store for marketing products
from businesses in all three countries.

An Israeli company (TIK Projects) that specializes in business development
for tourism projects in Israel and overseas, which was also involved in the
development of the Incense Route, among others, and the master plan for Beer
Sheva, has been selected to prepare a framework for promoting businesses
along the trails in the three countries participating in the project.

An Israeli delegation has already participated in a conference in Barcelona
together with its partners in the project, in which each country presented
its work plan. Among others, the participants were impressed with the
production of wine and olive oil, and its tourism potential for businesses
along the trail, as presented by the Catalonia delegation. The European
delegation expressed their appreciation for the business incubators from
Israeli Tourism Ministry and requested permission to implement this model in
the current project.

The next meeting will take place in Israel with the arrival of the Italian
and Spanish delegations who will visit the Gospel Trail and the Incense
Route, guided by Israeli professionals specializing in the development of
tourist trails and traditional businesses.

Last week, the Tourism Ministry held the first meeting on the subject with
the participation of representatives from different local tourism bodies in
order to advance the project.

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