Tourism Ministry to host about 130 tour operators from around the world -
most of them on their first visit to Israel - 1-7 December, 2016. The Where
Else 2016 convention, taking place for sixth consecutive year, will expose
Israel as a leading tourism destination.

Tourism Minister Yariv Levin: "I welcome the convention participants and
attach great importance to exposing Israel as an attractive tourism
destination and showing the many advantages that Israel has to offer - an
excellent climate, varied entertainment and leisure options and fascinating
tourist sites throughout the country. I am sure that the participants will
be impressed by all that Israel has to offer and will bring many more
tourists to visit Israel in their footsteps."

Jerusalem, November 29, 2016 - The annual Where Else convention hosted by
the Tourism Ministry will open this year with a gala evening on Thursday,
December 1 in Tel Aviv, with the participation of the Mayor of Tel Aviv-Yafo
Ron Huldai and the Tourism Minister Director-General Amir Halevi. About 130
leading international tour operators will take part in various tours around
the country, visiting the main tourist sites.

The week-long convention is held in cooperation with El Al, regional tourism
associations, the Hotels Association and the Incoming Tour Operators
Association. Most of the participants have never visited Israel before, and
the objective is to expose them to Israel's varied tourism options and its
leisure, culture and entertainment possibilities, alongside the many niche
package options.

The participants come from a variety of different countries, including USA,
Brazil, Canada, France, UK, Spain, Germany, Italy, Russia, Ukraine, China,
India, Japan, Korea, Argentina, Mexico and Romania. Most of them represent
companies who have yet to sell Israel as a tourism package.

The participants can choose between various tour options around the country,
in accordance with their interests and preferences. Professional workshops
are also on offer with local tour operators and hoteliers.