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Saturday, February 11, 2017
Tel Aviv-Yafo Municipality Launches Digi-Dog: The First-ever Municipal Digital Service for Dogs

Tel Aviv, the Dog-Friendliest city in the World Launches Digi-Dog: the
First-ever Municipal Digital Service for Dogs
Tel Aviv-Yafo Municipality 6 February 2017

The Tel Aviv-Yafo Municipality is proud to launch “Digi-Dog,” a first of its
kind initiative to equip dogs and their owners with the digital tools they
need to thrive in a “Smart City”. Tel Aviv is home to 25,000 registered
dogs, and the ratio of dogs to humans (1:17), is considered one of the
highest in the world.

Digi-Dog is based on the city’s award-winning “Digi-Tel” resident card
program, which is offered freely and used by over 1/3 of the city’s
residents and offers discounts to outdoor events, cultural institutions,
sport and leisure activities as well as live updates on what’s happening in
their neighborhood and around the city.

Digi-Dog will provide similar features to dog owners, tailored specifically
to their needs and will give the Tel Aviv dog owners access to important
information and special offers, including: reminders about vaccinations,
lists of nearby veterinarians, information about upcoming events, discounts
at local businesses, listings of available dog walkers, training courses,
and directions to the nearest dog park. Card holders can choose to receive
updates via an online newsletter and text messages.

With 1 dog for every 17 residents, Tel Aviv is the city with the highest
amount of dogs per capita in the world. Tel Avivian dogs enjoy 70 public dog
parks; 1.3 dog parks for every square kilometer. Last year, the city
celebrated its first-ever Dog Day, which included pet-friendly stalls, a DJ,
an adoption booth as well as a special screening of the hit movie “The
Secret life of Pets” where pet owners were invited to bring their dogs.

Tel Aviv, selected in 2014 as world’s “Smartest City”, has long been
recognized as a world leader in animal welfare policies, and the city has
heavily invested in efforts to prevent animal cruelty and promote a healthy
environment for the animals who call Tel Aviv their home. The Tel Aviv-Yafo
Municipality operates a no-kill shelter, a 24/7 service for homeless
animals, and a city animal patrol that follows-up on complaints of animal
abuse. The Municipality also coordinates the spaying/neutering of stray cats
and works with volunteers to find loving homes for pets.

Tel Aviv Global & Tourism’s CEO, Eytan Schwartz: “Tel Aviv is an amazing
city for dogs: We have beaches for dogs, parks for dogs, and we even hold
film nights for dogs. Tel Aviv is also an amazing city for startups: With
1500 technological startups, Tel Aviv enjoys the highest concentration of
technological companies per capita in the world. Today we are combining both
assets – a dog-friendly city and a technology-friendly city – to create a
revolutionary service. If you like it – bark!”

Reuven Ladianski, the Tel Aviv Council member who oversees environmental and
animal-related issues: “Digi-Dog is an innovative platform that represents a
significant leap forward in terms of providing municipal services to dog
owners. This program will empower residents to take advantage of everything
the city has to offer both to them and to their pets.”

Links with photos of dogs in the city:
https://www.flickr.com/photos/tel_aviv/albums/72157650515743271
Photos can be downloaded in high-res, be sure to credit the photographer
mentioned in every photo caption.

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