ISRAELI MINISTRY OF ECONOMY TO GRANT 31 COMPANIES FUNDS TOTALING NIS 11.2
MILLION

Foreign Trade Administration at the Israeli Ministry of Economy to Assist
Companies as Part of "Smart Money" Program, in Effort to Extend Activity in
International Markets * Additional NIS 12.5 Million to be Allocated in
Coming Weeks to Additional Companies, Including Special Funding for Arab
Sector

JERUSALEM, December 16 2014 - The Foreign Trade Administration at the
Israeli Ministry of Economy approved NIS 11.2 million for the first stage of
the "Smart Money" program. In the first stage, 57 companies submitted 79
requests, of which 39 requests were approved for 31 companies. The companies
that were accepted will receive ongoing marketing assistance from Israel’s
trade attachés stationed in the target countries and from experts appointed
especially by the "Smart Money" program for the duration of the program, in
an effort to increase exports and fulfill the goals set in the companies’
marketing plans for the target countries.

The "Smart Money" program aims to reach significant growth in the scope of
sales by participating companies in international markets, while focusing on
developing marketing capabilities in one or two predefined target markets.

As part of the plan, the Foreign Trade Administration at the Israeli
Ministry of Economy will grant partial funding for expenses intended to
market products abroad or for purchasing services to advance marketing
efforts in target markets, including: data aggregation, insurance, training
for export activity, presenting products or services including the
establishment of commercial presentation facilities, establishing a
marketing and distribution infrastructure, participation in expos and
conferences, scouting for marketing consultants with knowledge of the target
markets, use of web-based marketing and sales tools, advertising and
standardization.

A company's marketing plan can be up to NIS 1 million, of which the Foreign
Trade Administration can subsidize up to 50%. In the first leg of the plan,
NIS 11.2 million was provided to companies whose proposals were accepted.

Ohad Cohen, Deputy-Director of the Ministry of Economy and Director-General
at the Foreign Trade Administration, said: "We have witnessed high demand
for various export targets. There is no doubt that this plan will help
Israeli companies fulfill their vision of developing in international
markets."

The "Smart Money" program continues to receive requests. The second round of
the program, which is currently underway, will be completed at the end of
December, 2014 and during this leg, a special round intended for the Arab
sector will take place in cooperation with The Authority for the Economic
Development of the Arab, Druze and Circassian Sectors at the Prime
Minister's Office.

This unique round will allow companies to receive increased funding with
less stringent application criteria. To be eligible, shareholders owning
more than 50% of the shares of the company must be from the Arab sector